Mahindra & Mahindra Limited was a company set up in 1945 in Ludhiana as Mahindra and Mohammed. Post partition when Malik Ghulam Muhammad returned to Pakistan, the company was renamed Mahindra & Mahindra in 1948. It is an automotive company which deals in farm equipment, financial services, trade and logistics, automotive components, after-market, IT and infrastructure conglomerate.
Mahindra & Mahindra grew from being a maker of army vehicles to a major automobile and tractor manufacturer. It has acquired plants in China and the United Kingdom, and has three assembly plants in the USA. M&M has partnerships with international companies like Renault SA, France and International Truck and Engine Corporation, USA.
M&M has a global presence and its products are exported to several countries. Its global subsidiaries include Mahindra Europe Srl. based in Italy, Mahindra USA Inc., Mahindra South Africa and Mahindra (China) Tractor Co. Ltd.
Mahindra is one of the leading tractor brands in the world. It is also the largest manufacturer of tractors in India [16] with sustained market leadership of over 25 years. It designs, develops, manufactures and markets tractors as well as farm implements. Mahindra Tractors(China) Co. Ltd. manufactures tractors for the growing Chinese market and is a hub for tractor exports to the USA and other nations. M&M has a 100% subsidiary, Mahindra USA, which assembles products for the American market.
Mahindra made its entry into the passenger car segment with the Logan in April 2007 under the Mahindra Renault joint venture. M&M will make its maiden entry into the heavy trucks segment with Mahindra Navistar, the joint venture with International Truck, USA.
Mahindra''s automotive division makes a wide range of vehicles including MUVs, LCVs and three wheelers. It offers over 20 models including new generation multi-utility vehicles like the Scorpio and the Bolero.
At the 2008 Delhi Auto Show, Mahindra executives said the company is pursuing an aggressive product expansion program that would see the launch of several new platforms and vehicles over the next three years, including an entry-level SUV designed to seat five passengers and powered by a small turbodiesel engine.[19] True to their word, Mahindra & Mahindra launched the Mahindra Xylo in January 2009, and as of June 2009, the Xylo has sold over 15000 units.
Mahindra & Mahindra grew from being a maker of army vehicles to a major automobile and tractor manufacturer. Mahindra & Mahindra (M&M) was first known for assembly under licence of the iconic Willys Jeep in India. The company later branched out into manufacturing light commercial vehicles.
The company''s flagship UV, Scorpio, hit the Indian Markets and the success of this multi-utility vehicle saw the company winning the consumers hearts. M&M made its entry into the passenger car segment with the Logan in April 2007 under the Mahindra-Renault joint venture. Its plants in Mumbai and Nasik manufacture multi-utility vehicles and their engines are produced at the Igatpuri plant. Utility Vehicles, Light commercial vehicles and 3 wheelers are manufactured at the Zaheerabad plant in Andhra Pradesh and three-wheelers at the Haridwar plant.
The company has an established dealer network which is estimated to be more than 500. The well established company is now eyeing the hatchback''s and will bring in some competition when it launches the Mini-Xylo in India. The company too has plans to go green with hybrid versions of their car models.
