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Audi Cars

Audi offers 11 new car models in Luxury segment, 2 in Super Luxury segment in India. Choose a Audi car to know prices, features, reviews and photos.

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About Audi

Audi is a luxury car manufacturer established in 1910, with its headquarters in Ingolstadt, Germany. The company derives its name from the surname .... ...read more

Audi is a luxury car manufacturer established in 1910, with its headquarters in Ingolstadt, Germany. The company derives its name from the surname of its founder August Horch, meaning listen — which, when translated into Latin, becomes Audi.

After being forced out of the company he had founded in 1909, Horch, then started a new company in Zwickau and continued using the Horch brand. The first Audi automobile, the Audi Type A 10/22 hp (16 kW) Sport-Phaeton, was produced in 1910 in Zwickau. His former partners sued him for trademark infringement and the German Supreme Court (Reichsgericht in Berlin) finally determined that the Horch brand belonged to his former company.

August Horch was barred from using his own family name in his new car business, so he met with his best business friends, Paul and Franz Fikentscher from Zwickau. At Fikentscher’s apartment, they discussed how to come up with a new name for the company. During this meeting Fikentscher’s son was quietly studying Latin in a corner of the room. Several times he looked like he wanted to say something but couldn’t, until he finally blurted out, "Father - audiatur et altera pars... wouldn't it be a good idea to call it Audi instead of horch?" "Horch!" in German means "Hark!" or "hear", which is "Audi" in Latin. The idea was enthusiastically accepted by everyone attending the meeting.

Horch left Audi in 1920 for a higher position at the ministry of transport, but was still involved with Audi as a member of the board of trustees. In September 1921, Audi became the first German car manufacturer to present a production car, the Audi Type K, with left-handed drive.

Motorsports Heritage

Audi cars were successful even in sporting events. Audi has competed in numerous forms of motorsports. Audi’s rich tradition in motorsport began with their former company Auto Union in the 1930s. In the 1990s, Audi dominated the Touring and Super Touring categories of motor racing after success in circuit racing in North America.

In 1980, Audi released the Quattro, a four-wheel drive (4WD) turbocharged car that went on to win rallies and races worldwide. It is considered one of the most significant rally cars of all time, because it was one of the first to take advantage of the then-recently changed rules which allowed the use of four-wheel drive in competition racing. Many critics doubted the viability of four-wheel drive racers, thinking them to be too heavy and complex, yet the Quattro was to become a successful car. Leading its first rally it went off the road, however the rally world had been served notice, 4WD was the future. The Quattro went on to achieve much success in the World Rally Championship.

The carmaker became a subsidiary of automobile giant Volkswagen Group in 1964. Today, it has production locations in a number of countries, including Hungary, Brazil, Belgium and China.

Audi India

Audi came to India and set up its own sales company in 2007. With the aim to cater to the rich consumers, Audi entered the Indian automobile business and began its operations as a subsidiary of Mumbai-based Volkswagen Group Sales India Pvt. Ltd. Audi, currently assembles most of its vehicles in India. These cars are brought through the Completely Knocked Down kits (CKD) and assembled at the Aurangabad facility of Skoda, while a few models are imported as Completely Built Units (CBU).

By establishing Audi India as a Division of Volkswagen Group Sales India Pvt. Ltd. in Mumbai, Audi has made a clear long-term statement in the country with ambitious growths plans. Audi is currently leading the luxury vehicles segment in India when it comes to sales. The company has an enviable range of SUVs, sedans and sports cars.



Audi Road Tests / First Drives

  • Audi A4 30TFSI First Drive
    22 Aug 2016 by Ameya Dandekar

    The past few years have seen Audi slowly revamp most of its model range. Product planners systematically made their way through the line-up, launching the new Q7, revamped the Q3, ...

  • Audi R8 V10 plus Coupé First Drive Review
    30 Jun 2016 by Ameya Dandekar

    In today’s age of saving fuel, turbo charging, adding lithium ion batteries, downsizing and being kinder to the environment, this orange rocket you see on these pages comes as ...

  • 2016 Audi A4 2.0TDI Drive Review
    06 May 2016 by Vikrant Singh

    This is the new generation of the Audi A4 and it will replace the current car in India in only a couple of month’s time. As with the current model, the new A4’s mainstay ...

Audi in News

  • 2016 Audi A4 30 TFSI Picture Gallery
    23 Aug 2016 by Ninad Ambre
    Audi recently invited us to test drive the new A4 sedan in Bhubaneswar. The carmaker is yet to launch the vehicle for the Indian market, which is expected to happen by...
  • Audi idea of eROT dampers
    15 Aug 2016 by Santosh Nair
    A brilliant idea is all it takes for a product to see new heights. Wouldn’t you agree? Well, we’ll leave that for you to decide in a bit. Point in question...
  • 2018 Audi A5 Sportback spotted testing in China
    09 Aug 2016 by Venkat Desirazu
    Audi recently took the wraps off its next generation A5 range of vehicles. It showcased the coupe and standard four-door model but has yet to showcase the famous...
  • 2017 Audi A4 to be offered in India with 1.4 TFSI
    08 Aug 2016 by Venkat Desirazu
    The 2017 Audi A4, when launched later this year, will be offered with the 1.4-litre TFSI engine. The German automaker has imported multiple units of the sedan ahead of...
  • Audi produces one million units of the Q5
    05 Aug 2016 by Sagar Bhanushali
    The one millionth unit of the Audi Q5 has just driven off the production line at Audi’s main plant in Ingolstadt. The jubilee car, an SQ5 in Sepang Blue, is set to...

Audi User Reviews

No Skilled Mechanics + Too expensive to maintain
for Audi Q5 on 20-Jun-2016 by Raghavendra Macha
Exterior Exterior looks good and car looks cute. Interior (Features, Space & Comfort) Space sucks, if you are a 6feet guy you don't fit in the back seat :). It's shame...
Awesome Car
for Audi Q5 on 27-May-2016 by Kulo
Exterior Good looking exterior. Easily the head turner especially at nights . Day time running LED lights Definitely is a class of its own.  Interior (Features, Space &...
Buy only if you do not know what to do with black money
for Audi A3 on 20-Nov-2015 by Shajahan. I
Bought an Audi A3 - 2.0 TDI Attraction from Audi Bhopal 4 months back. While the price on road was quoted as 28.5 lakhs in websites I was shown a paper in showroom stating that it...
Value for money
for Audi A6[2011-2015] on 12-Nov-2015 by Geetika
Exterior Good. Interior (Features, Space & Comfort) Very nice. Engine Performance, Fuel Economy and Gearbox Performace is good. Ride Quality &...
Good design, bad engineering
for Audi A4 on 02-Nov-2015 by Saurabh Sharma
Exterior One of the best simplistic, non-gawdy and futuristic designs among German cars. Interior (Features, Space & Comfort) Too tight! 4 people who are all 5'10" and...
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Upcoming Audi Cars

Audi New A4 Audi New A4

September 2016

₹ 32L - 41L

Audi SQ7 Audi SQ7

October 2016

₹ 1Cr - 1.20Cr

Audi A5 Audi A5

December 2017

₹ 45L - 65L

Audi Q2 Audi Q2

June 2017

₹ 28L - 32L

All Upcoming Cars

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