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Audi Cars

Audi offers 11 new car models in Luxury segment, 2 in Super Luxury segment in India. Choose a Audi car to know prices, features, reviews and photos.

Locate nearest Audi dealers

About Audi

Audi is a luxury car manufacturer established in 1910, with its headquarters in Ingolstadt, Germany. The company derives its name from the surname .... more

Audi is a luxury car manufacturer established in 1910, with its headquarters in Ingolstadt, Germany. The company derives its name from the surname of its founder August Horch, meaning listen — which, when translated into Latin, becomes Audi.

After being forced out of the company he had founded in 1909, Horch, then started a new company in Zwickau and continued using the Horch brand. The first Audi automobile, the Audi Type A 10/22 hp (16 kW) Sport-Phaeton, was produced in 1910 in Zwickau. His former partners sued him for trademark infringement and the German Supreme Court (Reichsgericht in Berlin) finally determined that the Horch brand belonged to his former company.

August Horch was barred from using his own family name in his new car business, so he met with his best business friends, Paul and Franz Fikentscher from Zwickau. At Fikentscher’s apartment, they discussed how to come up with a new name for the company. During this meeting Fikentscher’s son was quietly studying Latin in a corner of the room. Several times he looked like he wanted to say something but couldn’t, until he finally blurted out, "Father - audiatur et altera pars... wouldn't it be a good idea to call it Audi instead of horch?" "Horch!" in German means "Hark!" or "hear", which is "Audi" in Latin. The idea was enthusiastically accepted by everyone attending the meeting.

Horch left Audi in 1920 for a higher position at the ministry of transport, but was still involved with Audi as a member of the board of trustees. In September 1921, Audi became the first German car manufacturer to present a production car, the Audi Type K, with left-handed drive.

Motorsports Heritage

Audi cars were successful even in sporting events. Audi has competed in numerous forms of motorsports. Audi’s rich tradition in motorsport began with their former company Auto Union in the 1930s. In the 1990s, Audi dominated the Touring and Super Touring categories of motor racing after success in circuit racing in North America.

In 1980, Audi released the Quattro, a four-wheel drive (4WD) turbocharged car that went on to win rallies and races worldwide. It is considered one of the most significant rally cars of all time, because it was one of the first to take advantage of the then-recently changed rules which allowed the use of four-wheel drive in competition racing. Many critics doubted the viability of four-wheel drive racers, thinking them to be too heavy and complex, yet the Quattro was to become a successful car. Leading its first rally it went off the road, however the rally world had been served notice, 4WD was the future. The Quattro went on to achieve much success in the World Rally Championship.

The carmaker became a subsidiary of automobile giant Volkswagen Group in 1964. Today, it has production locations in a number of countries, including Hungary, Brazil, Belgium and China.

Audi India

Audi came to India and set up its own sales company in 2007. With the aim to cater to the rich consumers, Audi entered the Indian automobile business and began its operations as a subsidiary of Mumbai-based Volkswagen Group Sales India Pvt. Ltd. Audi, currently assembles most of its vehicles in India. These cars are brought through the Completely Knocked Down kits (CKD) and assembled at the Aurangabad facility of Skoda, while a few models are imported as Completely Built Units (CBU).

By establishing Audi India as a Division of Volkswagen Group Sales India Pvt. Ltd. in Mumbai, Audi has made a clear long-term statement in the country with ambitious growths plans. Audi is currently leading the luxury vehicles segment in India when it comes to sales. The company has an enviable range of SUVs, sedans and sports cars.

Audi Road Tests / First Drives

  • Audi R8 V10 plus Coupé First Drive Review
    30 Jun 2016 by Ameya Dandekar

    In today’s age of saving fuel, turbo charging, adding lithium ion batteries, downsizing and being kinder to the environment, this orange rocket you see on these pages comes as ...

  • 2016 Audi A4 2.0TDI Drive Review
    06 May 2016 by Vikrant Singh

    This is the new generation of the Audi A4 and it will replace the current car in India in only a couple of month’s time. As with the current model, the new A4’s mainstay ...

  • Audi SQ7 Drive Review
    04 May 2016 by Vikrant Singh

    This is a bright blue, technologically superior and bigger wheeled twin of what is already a delectable full-sized luxury SUV, the new Audi Q7. Okay, you can order the Audi SQ7 ...

Audi in News

  • Preview: Audi Q2 crossover
    15 Jul 2016 by Sagar Bhanushali
    It’s an open secret that Audi has always banked heavily on its SUV and crossover range for success and that the brand is looking to do more of the same for the...
  • Spec Comparison: Ford Mustang Vs Mercedes-Benz CLA45AMG Vs Audi TT
    14 Jul 2016 by Venkat Desirazu
    It’s the war of the sports cars this time around in our spec comparo. It is a three way fight between two Germans and one American. On the European side we have...
  • Audi RS3 sedan spied at the Nurburgring
    13 Jul 2016 by Sagar Bhanushali
    Audi’s new fast and compact sedan, the RS3 has been spotted doing the rounds at the Nurburgring circuit in Germany. The upcoming performance model was caught on...
  • Audi begins production of the Q2 in Germany
    04 Jul 2016 by Ninad Ambre
    The Audi Q2's production has begun at the carmaker's main plant in Ingolstadt, Germany. The small SUV had made its world premiere at the 2016 Geneva Motor Show and the...
  • Petrol and diesel prices slashed; first decrease in two months
    01 Jul 2016 by CarWale Team
    Petrol and diesel prices in India have been reduced by 89 paise and 49 paise respectively. This reduction is the first in two months bringing in some respite from the...

Audi User Reviews

No Skilled Mechanics + Too expensive to maintain
for Audi Q5 on 20-Jun-2016 by Raghavendra Macha
Exterior Exterior looks good and car looks cute. Interior (Features, Space & Comfort) Space sucks, if you are a 6feet guy you don't fit in the back seat :). It's shame...
Awesome Car
for Audi Q5 on 27-May-2016 by Kulo
Exterior Good looking exterior. Easily the head turner especially at nights . Day time running LED lights Definitely is a class of its own.  Interior (Features, Space &...
Buy only if you do not know what to do with black money
for Audi A3 on 20-Nov-2015 by Shajahan. I
Bought an Audi A3 - 2.0 TDI Attraction from Audi Bhopal 4 months back. While the price on road was quoted as 28.5 lakhs in websites I was shown a paper in showroom stating that it...
Value for money
for Audi A6[2011-2015] on 12-Nov-2015 by Geetika
Exterior Good. Interior (Features, Space & Comfort) Very nice. Engine Performance, Fuel Economy and Gearbox Performace is good. Ride Quality &...
Good design, bad engineering
for Audi A4 on 02-Nov-2015 by Saurabh Sharma
Exterior One of the best simplistic, non-gawdy and futuristic designs among German cars. Interior (Features, Space & Comfort) Too tight! 4 people who are all 5'10" and...

Upcoming Audi Cars

Audi New A4 Audi New A4

October 2016

₹ 32L - 41L

Audi SQ7 Audi SQ7

October 2016

₹ 1Cr - 1.20Cr

Audi A5 Audi A5

December 2017

₹ 45L - 65L

Audi Q2 Audi Q2

June 2017

₹ 28L - 32L

All Upcoming Cars

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