On June 8th, 1948, the first Porsche product was made road-legal. Never could have Dr. Ferdinand Porsche ever imagined the cult following that would emerge from such humble beginnings. In such an era your ideology, not your idea, stood out. When he was quizzed as to why he decided to build a car his reply was - “It all started when I began looking around and could not find my dream car. So I decided to build it myselfâ€. Necessity always will remain the mother of invention.
A few weeks later, the Deutsche Mark became the official currency of Germany. Not that this holds any significance in the formation of Porsche, but in the overall scheme of things and the funny way the cosmos works, this really does seem to be more than a coincidence. Chancellors in Germany have never shied away from giving Porsche its due credit. This was more clearly illustrated after its dominance in the United States of America which is a very tough market to deal with because of its very own sports car heritage and a strong sense of tradition to break into, which was no easy task. The 911 became a cult figure among the Americans. Maybe we would have seen James Dean in one. Janis Joplin definitely did her bit in promoting the Porsche brand. The ‘Appeal’ study conducted by J.D Power showed that American customers regarded the German car maker as the most appealing brand for the third time in a row. Times may have changed from the heydays of the rocking 60s to the 21st century but the Americans continue ‘rolling’ in their Porsches.
These days with stringent emission norms, Porsche takes very seriously the common thought of environment protection. Porsche is planning to bring about innovative engine technologies and also hybrid versions of the Cayenne and the Panamera. From a business perspective, they have acquired a 50% share in Volkswagen, but Dr. Wendelin Wiedeking, Chairman of the Board of Porsche insists that independence will be maintained when he said, “Porsche will remain Porsche in the future. Just as Volkswagen will remain Volkswagen. That is the recipe for success.â€
Swinging back to 1948, wherein in December that very year the United Nations General Assembly adopted the Universal Declaration of Human Rights. So to mark this anniversary for Porsche cars, I suggest that driving or experiencing one of their offerings also is included into that Charter of Human Rights! A little over the top, but that’s what you feel after stepping out of one. The cohesion of all the moving parts along with the driver is what Porsche is about along with an experience to cherish for a lifetime. Here’s wishing the tried and tested brilliance of Porsche a very happy anniversary, with an assurance of many more to come. Long live the ideology and philosophy of Dr. Ferdinand Porsche.
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