Tata Motors brought the Aria into the Indian market announcing the arrival of Crossovers that possess the qualities of both an SUV and an MUV. Keeping in mind the road conditions in India, the automaker designed this vehicle to give the customer the feel of luxury and performance without compromising on space.
The Tata Aria is available in both the four-wheel-drive and two-wheel drive train variants. When launched the other classifications that further distinguished the variants were ‘Pure’, ‘Pleasure’, ‘Prestige’ and ‘Pride’. The 4x4 variant came in three variants, ‘Pleasure’ being the base model, ‘Prestige’ being the mid-range model and ‘Pride’ being the top-end model. The 4x4 Prestige is however discontinued. For the 4x2 variant ‘Prestige’ was the top-end model which has been discontinued now. So now ‘Pleasure’ is the top-end and ‘Pure’ the base model for the variant.
The car’s huge presence clearly depicts the bold and humongous qualities of a crossover. The front grille of the car maintains its aggressiveness without losing Tata’s typical smiling grille. The elongated design of the headlamps adds to its overall aggression of the car. The height is adjusted for ergonomic ingress and egress; you don’t have to climb into the Aria, you can just walk straight into the cabin. The car has been detailed with chrome bits throughout to add a premium touch. The base of the windows also get a chrome garnish across the sides of the car. The Aria gets all the necessary bits to make it look premium including the alloy wheels.
Once one peeps into the car, he gets an idea of the large space available inside. Tata has designed the interior of the car in such a way that there is ample legroom and headroom available. To create more space the second and the third row of seats can be completely folded to make a flat bed. The luxury feel is maintained by the plush leather upholstery. The car boasts of many features like steering mounted audio controls, an integrated satellite navigation system, a 2 DIN integrated music system with six speakers, USB port and another port for i-Pod connectivity. Another feature is the ‘Tata Connect Blue’ which provides hands-free calling. Other features included in the long list are auto headlamps, auto wipers, electrically adjustable ORVMs, tilt steering, driver-seat adjustment, seatbelt height adjustment, lumbar support adjustments, hand rest adjustments, cruise control, roof utility bins, vanity mirror with lights, puddle lamps, fog lights in the front and rear, luggage room light, 12V charging point, chrome inner door handles and ORVMs controls, cup holder, glovebox chiller, magazine holder, keyless entry with remote integrated key and more.
Reverse parking sensors with a camera, all wheels equipped with a disc brake, anti-lock braking system with electronic brake forced distribution, electronic stability program, traction control and a total of six airbags are the safety features available in the Aria.
All variants of the Tata Aria are powered by the 16-valve 2.2-litre Dicor diesel engine which generates 138bhp of power at 4,000rpm and 320Nm of torque at 1,700rpm. It also features the Variable Turbine Technology (VVT) and is equipped with a twin overhead camshaft with 32-bit ECU. The switch from two-wheel-drive to four-wheel-drive can be made on the fly. The independent double wish-bone with coil-spring at the front and the five-link suspension with coil-spring suspension at the rear help in retaining both the SUV-like off-roading capabilities and the comfortable sedan-like qualities. The 4x4 has an Adapterra torque on-demand feature which senses the kind of terrain the car is traversing and distributes torque accordingly.
The Tata Aria is sold in many other countries apart from the domestic market. In India, the Aria competes with the Ford Endeavour, Mahindra Ssyangong Rexton, Toyota Fortuner, Mahindra XUV500 and its sibling the Tata Safari.