Mahindra & Mahindra, one of India’s leading automakers, has some solid plans to expand its burgeoning product portfolio. The growing competition in the utility vehicle segment has prompted the automaker to redefine its product planning process. Speaking to Economic Times, Dr. Pawan Goenka, Executive Director of Mahindra & Mahindra, has revealed that the coming 10 years will certainly be more challenging for the brand than ever before.
Given that the competition is more intense and customer expectations have altered vastly in the past few years, Mahindra is said to be looking at things quite differently. The brand, in fact, has a fairly redefined product strategy and according to Dr. Goenka, Mahindra even has their product line-up planned till 2022-2025.
As a part of its future product line-up, Dr. Goenka has reportedly revealed that Mahindra will introduce three new platforms for the automotive segment and one new platform for the farm equipment segment. These new platforms will be backed with a number of upgraded variants and refreshed models.
Mahindra is said to have lost over 5 per cent market share to competition, as a result of intensifying rivalry in the automotive segment. With its redefined product strategy, Mahindra is hoping to gain a larger market share in the automotive space. The upcoming S101 compact SUV and the next-gen models of the Scorpio and the Bolero will play a huge role in diversifying the automaker’s operations in the Indian market.
Source: ET via IndianAutosBlog
![Mahindra Scorpio [2009-2014] Image](https://imgd.aeplcdn.com/272x153/cw/cars/discontinued/mahindra/scorpio-2009-2014.jpg?q=80 "Mahindra Scorpio [2009-2014] Image")
