Ford India launches EcoSport Urban Discoveries contest

The Indian market has been waiting for the most talked-about car of this year, the Ford EcoSport to launch in India. The American automaker has been secretive about the dates and according to reports yesterday had been waiting for the 2013 Union Budget to set a competitive price for the compact crossover. Now it seems that they have made a decision in this regard and have launched their first marketing campaign called ‘EcoSport Urban Discoveries’.

This new marketing initiative will see one person get a chance to win a brand new EcoSport by finding an undiscovered a place in their city and showing it to the world. It could be anything from a small temple to a big monument. A total of 35 participants would be selected for the first round.

The 35 participants would be given a Ford EcoSport to explore their city with two friends and capture the experience on camera. Out of the 35 participants, the best will win a brand new Ford EcoSport.       

This campaign will be held in 12 cities i.e. Mumbai, Chandigarh, Kochi, Chennai, Jaipur, Ahmedabad, Pune, Kolkata, Bengaluru, Ludhiana, Hyderabad and New Delhi and Thirty-five EcoSports will be used for it. The campaign has already begun but Ford has not specified a date on when the contest will end.  

So why wait? Go ahead to the Ecosport Urban Discoveries website and register to participate.

Check our preview on the Ford EcoSport

Edit: The Ford EcoSport has been launched for Rs 5.59 lakh (ex-showroom Delhi)
Edit: Here is our live coverage of the launch for the Ford EcoSport