Ford Endeavour maintained its leadership position through the first quarter of this year and sold more than 580 units through January to March, registering a 29% market share in the SUV segment.
Nigel Wark, executive director, Marketing, Sales & Service, Ford India, added ''The Endeavour continues to generate consumer interest. With the consumers’ confidence on our side, we remain focussed in maintaining our leadership position.''Â
The Ford Endeavour is available in two variants – the 2.5L XLT and the 3.0L Thunder Plus. In January, Ford India launched an Endeavour advertising campaign, featuring Bollywood-star and entrepreneur Suneil Shetty.
