Tata to re-launch Aria in revised guise
Tata Motors will re-launch its flagship MPV the Aria with an image makeover by the middle of 2013. Launched two years ago, the Aria was expected to take Tata in the premium category due to price and various features being offered. However, the MPV never took off despite a cut-price version being introduced recently.
The company has admitted that the Aria had certain quality issues as well as the fact that it was perceived as being priced too high due to being compared with the Toyota Innova. Reports suggest the major changes for the revised model will be a significant price-cut, facelift comprising minor tweaks and a six-speed automatic transmission for the top-end model.
If Tata drops the price of the Aria to compete with the Innova, then its less-expensive twin, the Aria LX Pure, is likely to get even cheaper and compete with the Mahindra Xylo.