Volvo achieves 150 per cent growth in 2012

Volvo Auto India has achieved a 150 per cent growth rate for 2012 by selling 821 units as compared to 320 units that it was able to sell in 2011. The Swedish automaker, known for being a pioneer in automobile safety, aims to achieve a 35 per cent growth in 2013 by selling 1100 units. 

Commenting on the development, Tomas Ernberg, Managing Director, Volvo Auto India said, “A growth of 150 per cent in sales figures was possible only because of strategic associations Volvo had last year.” 

 Volvo brought to India its global golf property, Volvo World Golf Challenge, in partnership with Professional Golf Tour of India (PGTI). Volvo also associated itself with the Lakme Fashion Week as the official car sponsor. This it feels gave it access to those individuals who had the income to buy its vehicles.

The Swedish automaker currently has a five-vehicle range in India (all of which are brought into the country as CBUs) and has dealerships in over 10 cities.