Toyota today conducted the Toyota Safety Education Programme (TSEP), a traffic safety initiative, at the Delhi Police Public School. TSEP is an interactive learning programme on road safety, designed especially for school children in the age group of 6-12 years.
The programmes was launched in 2008 across the four main metro cities. The programme was launched by the Honorable chief minister of Delhi, Sheila Dikshit, in the presence of the joint commissioner of Police-Traffic, Delhi, S N Shrivastava and managing director of Toyota Kirloskar Motor, Hiroshi Nakagawa. Toyota has conducted this programme in 28 schools in Delhi, in addition to 117 schools in Mumbai, Kolkata, Chennai and Bangalore respectively. The programme has reached out to over 2,30,000 school children in these cities in the past three years and will gradually extend to other cities across India in the coming years.
The programme was initiated to:
Create awareness about traffic safety amongst school children
Train school teachers in through a one day training programme
Participate in government initiatives to create awareness about traffic safety.
Sharing details of the programme, H Nakagawa, managing director, TKM, said, “Considering that children and young adults are the most vulnerable to road accidents, Toyota in India has initiated the Toyota Safety Education Programme or TSEP. Toyota aims not only to sensitize school children to road safety but also hopes to make our future generations, better motorists.â€
TSEP which is in its fourth year is slated to cover over 1,00,000 school children across the metro cities and plans to conduct the programme in 150 schools this year.
