Tata Motors launched Tata Delight, a customer loyalty programme for owners of its commercial vehicles. Stating the requirement of such a programme, Mr Vinod K Sahay, Head – Sales & Marketing, Medium and Heavy Trucks, said, "We do not see this programme from the point of view of need. We have over 64% of this market. We have generations of the same family being loyal to Tata. So this is our way of rewarding our customer."
A customer can avail of all these benefits for Rs.100 (without insurance) and Rs.500 (including insurance) for a period of three years. Any vehicle registered on or after January 1, 2009 can enroll with Tata delight. If enrolled for the programme with insurance, a vehicle driver will receive a 3-year insurance policy which offers an accidental insurance of Rs.1 lakh, personal disability insurance of Rs.1 lakh and an accidental hospitalisation cover of Rs.25,000 per year.
Customers can earn bonus points on purchase of a new commercial vehicle. They can also earn or redeem points on vehicle servicing or repairs, new spares, across all Tata Motors dealerships, sales outlets, and service stations. Members can call on a 24X7 toll free helpline 1800 209 7979 for queries and on-road & highway assistance service. Other membership privileges include educational scholarships for children, a chance to win a Tata Nano every quarter through a lucky draw and invitations to special events and movies with family.
Once enrolled in the programme, the member will receive a Tata Delight Owners Card and as many Tata Delight Chassis Cards as the number of vehicles a customer owns and wants to enroll for. While the Tata Delight Owners Card can be used to earn and redeem points, Tata Delight Chassis Card will only accumulate points earned against spends on the vehicle registered in the programme.
Mr. Ravi Pisharody, President – Commercial Vehicle Business Unit, Tata Motors said, "We believe this initiative will further strengthen our bond with customers."
