Skoda Auto India has rebranded its entire network of 63 sales and 61 service touchpoints across 53 cities in India as per the new Corporate Identity and Design (CICD). The company has redesigned the entire dealer network with the highest priority given to functionality, clear orientation, and transparency. The Czech car manufacturer has reportedly invested over Rs 1,200 million along with its dealer partners, in the largest rebranding campaign in its history in India.
The new architecture of the dealership facility is characterized by clear and simple shapes, a harmonious colour concept, modular design features, and a modern lighting concept. The new exteriors of the Skoda dealerships will be the brand’s powerful statement during both day and night - clear, transparent, modern, and open. Additionally, the company is placing an increasing emphasis on enhancing the emotional appeal of the brand. This is conveyed by the sophisticated and logical arrangement of all the key elements, business areas, customer zones, and the use of new technology.
Skoda Auto India further believes that high-quality materials, new design features, effective lighting solutions, architectural graphic elements, and warm wooden tones will create an inviting atmosphere. Moreover, the company claims that the highlights of the new interiors of Skoda showrooms are - Fresh hues, clarity, openness, and transparency.
Zac Hollis, Director – Sales, Service, and Marketing, Skoda Auto India Pvt Ltd. said, "Skoda has successfully rebranded its entire network of dealership facilities with a Fresh, Modern, and ‘Simply Clever’ layout that elevates the presentation of the brand and is an important cornerstone of the Skoda led ‘INDIA 2.0’ project.” He further added, “Through our redesigned dealership network we are focusing on strengthening the brand in India while working closely with our channel partners to guarantee sustainability. The transformation of our sales and service facilities envisioned to provide enhanced customer experience, is rated positively by our customers, dealer partners, and sales and service personnel.”
