Shell Lubricants will host its first Technology Forum for Industrial sector in Kolkata on September 10, 2010 to showcase its Lubricant Technology Expertise. According to Mr. Donald Anderson, Country Head – Lubricants, Shell India Markets Pvt. Ltd., "India is one of the largest lubricant markets in the world with an approximate market size of 1.7 billion litres (according to various industry sources). With the economy back on track and being driven by a renewed focus on infrastructure, Shell Lubricants is keen to capitalise on this growth. There is a huge untapped, emerging market, especially in the Eastern states of India, which is of great interest to Shell Lubricants."
Shell Lubricants’ strategy to increase penetration in the eastern states of India will focus on the following four aspects namely establishing its technological supremacy, exploring untapped market segments in sectors like metals, power, mining etc., forging new business partnerships in the region and strengthening its marketing effort.
The Shell Group invested over $1.1 billion globally in research and development in 2009. Shell’s range of lubricants includes hydraulic oils, industrial gear oils, greases, air compressor oil, heavy duty diesel engine and gear oils, passenger car motor oils, motorcycle oils and others. Shell Lubricants has a rapidly expanding business in India with a state-of-the-art blending plant in Taloja outside Mumbai and distribution facilities across India
