Shell Advance has launched its new initiative to find the world’s ultimate Riding Wonder. Shell Advance ‘The Seven Riding Wonders of the World’ promotion is asking motorcycle enthusiasts from all corners of the globe to vote for their favourite road, track or riding experience.
From the historic Route 66 in the USA to the winding roads of the Coorg-Ooty-Munnar in Kerela, Shell Advance customers can vote for their own favourite route. Expert panelists from Ducati, Shell, DORNA and Sepang International Circuit will offer their opinions on the routes and will be on hand at the grand finale at the 2011 Shell Advance Malaysian MotoGP for the unveiling of the ultimate Riding Wonder. Amongst the global panel of judges are Mr. Nicky Hayden, Ducati MotoGP Team Rider and Mr. Aspi Bhathena, Executive Editor, Bike India magazine and accredited MOTO GP rider. One lucky winner will then win the opportunity to be ridden along a section of the ultimate Riding Wonder.
Mr. Donald Anderson, Country Head – Lubricants, Shell India Pvt. Ltd. said, “We encourage bikers from all over the country to vote for their favourite Riding Wonder, whether it be Coorg- Ooty- Munnar route from India or a route they would one day love to visit. The prize day at the 2011 Shell Advance Malaysian MotoGP is a once in lifetime opportunity that gives us the chance to show our customers how Shell Advance’s technical partnership with Ducati comes to life on the track.”
