Nissan Motor India Pvt.Ltd. (NMIPL) announced the selection of 18 enterprising youth from across India as Nissan Student Brand Manager’s. Incidentally the Nissan Student Brand Manager (NSBM) Program 2011 managed to garner over 2,843 student registration from over 450 colleges across 15 Indian cities, in only its second year showcasing the popularity of this unique student initiative to promote the company’s brand in India.
The registration process that began on 30th May, 2011 received an overwhelming response from the four centres i.e. Mumbai, Delhi, Chennai and Bangalore. Delhi had the maximum number of registrations with 1,146 students, followed by Mumbai with 876 student applcations. Chennai with 433 and Bengaluru with 388 applications were the other two centres with a large number of applicants for the NSBM 2011 program.
Besides an array of key initiatives, the program will include creating unique events to create buzz about brand Nissan among the student community. Some of the short-listed Brand Managers are from colleges like IIM - Kolkata, IIM - Ahmedabad, IIFT - Delhi, K.J. Somaiya Institute of Management Studies and Research, Prin. L.N. Welingkar Institute of Management Development & Research (WE School), University Business School - Chandigarh, IFMR-Chennai, Loyola Institute of Business Administration- Chennai, SIBM - Bangalore amongst others.
The 18-selected Student Brand Managers will now play a key role in bringing brand Nissan closer to both - the student community and the public in general through innovative marketing initiatives. After undergoing training, the students will work closely with company officials on a variety of initiatives.
