Mercedes-Benz India announced their year-end sales performance for 2010. The company has sold 5819 cars from Jan – Dec 2010 which is a growth of 80% over 2009. The key growth drivers were the E–Class with 2490 units, C-Class with 2070 units as well as the SUV range comprising the M-Class, GL-Class and the R-Class with 523 units.
The key products that contributed to the company's growth in the month of December were the E-Class with 371 units sold as opposed to 136 units in December 2009, the C-Class with 141 units sold compared to 133 units in December 2009, followed by 127 units of the SUV segment- comprising M-Class, GL-Class & the R-Class.
Mercedes-Benz India faced stiff competition with BMW this year and BMW did emerge as a winner with the 3-series digging into the sales of the other luxury sedans as well. But Mercedes-Benz did have a good year with the kind of sales growth it saw but with the growing popularity of BMW in the country it will be a challenge for the company to sustain this growth in the coming years.
