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Mclaren announces its Asia Pacific plans

Sep 23 2011 by
Mclaren announces its Asia Pacific plans

McLaren Automotive today confirms that its Asia Pacific network will be managed from a wholly-owned McLaren subsidiary, McLaren Automotive Asia Pte Ltd, based in Singapore. The first three directors of McLaren Automotive Asia Pte Ltd are Ron Dennis, Peter Lim, and Greg Levine. At a press conference in Singapore, Ron Dennis, Executive Chairman, McLaren Automotive and McLaren Group, announced plans for the subsidiary and confirmed future expansion into the region.

Ron Dennis said: “2011 is a landmark year for McLaren. The new car company comes to life with dedicated McLaren retail partners around the world supplying the first ‘pure’ McLarens that are built in a brand new factory at our UK base. This is an exciting new chapter in our history, and success in the Asia Pacific region is vital to our ambitions. Confirming Peter Lim’s involvement with the company and the setting up of McLaren Automotive Asia shows our ambition for the region that is becoming the world’s focus for premium cars.

Future expansion into the region is anticipated, but will be conservative and strategic, aimed at supporting excellent returns for retail partners that generates a market-leading ownership experience for McLaren’s customers. Initial plans are under consideration for expansion into mainland China.

Tags: McLaren,Mclaren Asia-Pacific,Mclaren plans Asia

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