Mahindra has renamed the Logan; it will now be called ‘Verito’ and be launched sooner this week. Another 4 metre notchback is in the piping as well. This will be launched in January 2012. The prototype of this car is ready and it is currently under R&D on Indian roads. The project is currently on the backburner as impetus is being given to the launch of Mahindra’s Global SUV which is expected in the next 3 to 5 months.
The Verito which will be launched this week does not have any major integral changes. The drivetrain and the engine remain the same. All Renault branding will be done away with and the car will show some basic cosmetic changes on the exterior and a changed grill sporting the Mahindra badge in place of the Logan’s.
The Logan, a well accepted product in India, may have been marred by the business differences between Mahindra and Renault but the Verito should help spruce sales as the demand for the diesel has been steady and growing. The Verito will definitely be seen with the Logan’s current bestseller 1.5 litre diesel engine and another petrol variant. The pricing, which is already very competitive will not see a major change.
The Verito will challenge Hyundai’s Accent, Tata’s Indigo and Maruti Suzuki’s Dzire.
Mahindra holds the exclusive license to sell the Logan in India, Nepal and South Africa.
