Mahindra & Mahindra Ltd. (M&M) said that its online community on Facebook now has a fan following of 4 lakh people. The company owes its popularity of brands such as the Scorpio, Bolero, Xylo and Logan, in addition to its unique properties, The Great Escape and Auto Quotient.Â
Speaking on this achievement, Vivek Nayer, Senior Vice-President, Marketing, Mahindra & Mahindra said, "With 4 lakh digitally savvy people endorsing our brands on Facebook, this is indeed a recognition that we are proud of. It validates our continued focus to innovate in order to drive customer engagement & buzz around our brands, resulting in this massive fan following."
With Anand Mahindra joining the twitter bandwagon, the companys popularity on Social networking websites does seem to be on the growth path. With some new launches expected from the company this year (we hope to see the Mini-Xylo soon) and also the oncoming of the Mahindra two wheelers we are sure to sea a wave of change in the coming years.
