Kia ties up with major financial institution ahead of India launch

Ahead of its grand entry to the Indian car market, Kia has taken an important step in ensuring ease of buying decision for its potential customers. Kia has managed to sign an MOU (Memorandom of Understanding) with most major public and private sector banks like State Bank of India, Bank of Baroda, Axis Bank, HDFC Bank, ICICI Bank, Yes Bank, Kotak Prime and Mahindra and Mahindra Financial Services Limited which will give potential customers multiple options and make their life easy. 

This will also give Kia a wider reach and deeper market penetration. These partnerships will help both dealers (to obtain term loans or inventory funding) and customers (tailor-made finance schemes at competitive interest rates and flexible loan tenures).

Kia will be entering the Indian market this festive season and we expect them to kick-start with the SP-based concept-based SUV which will compete against the likes of the Hyundai Creta, Tata Harrier and the upcoming MG Hector.