Mercedes-Benz India ended 2011 with a strong growth of approximately 30 percent year on year in the backdrop of a looming overall slowdown in the industry. The company sold 7430 units in the period from January-December 2011 (January-December 2010: 5819 units).
The CBU segment comprising super performance cars and other brand shapers also witnessed significant growth compared to 2010. The strong sales of SLS AMG at 2.5 crores; G 55 AMG at 1.1 crores and the new SLK 350 and E-Class Cabriolets reaffirms the high demand of sports cars from Mercedes-Benz portfolio and also the growing preference for the brand among the customers.
“Mercedes-Benz India’s varied product portfolio along with its first-of-its kind initiatives like the Star Lounge, Star Lease, Performance Driving Academy, collaboration with Fashion and Art has significantly helped to reach out to newer and varied segment of customers. Our Network reach to over 29 cities and 61 touchpoints backed up by a third year warranty makes us the only luxury car manufacturer to reach out to all our customers” said Mr. Peter Honegg, Managing Director & CEO, Mercedes-Benz India.
