Vodafone Essar in association with Eco-Activate, today announced the launch of the eco-friendly vehicle, E-rick as the sponsoring partner. The Chief Minister of Delhi, Smt. Shiela Dikshit, flagged-off the E-rick at her residence. The launch of E-rick is an effort to provide pollution-free mode of transportation in the capital. E-rick, powered by batteries, aims to ensure reduction in carbon footprint with zero emissions. This technology will reduce the dependence on conventional fuel.
The E-rick would be available for commuters on the following routes: Chandni Chowk, Saket – Press club Road, IIT – SDA Market area, GK II, Delhi University – North Campus.
Chief Minister of Delhi, Smt. Shiela Dikshit said, "There is a need for collaborative efforts to make Delhi a pollution-free zone. We are extremely proud to lend support to E-ricks in Delhi and look forward to more and more people opting for green technologies such as this. We have always been conscious about environmental issues and hence are supportive of such initiatives which would help ensure a healthier and greener city. Not only with this ensure a green future for ourselves but also for the coming generations."
E –rick is a state-of-the-art means of battery powered transportation combined with a striking shape, comfortable design and advanced technical features. The vehicle’s main components are a fully recyclable polyethylene cabin, a heavy duty modular steel frame and an advanced, digitally controlled electric propulsion system.
Speaking on this occasion Sanjay Warke, Chief Executive Officer, Vodafone Essar – Delhi, said, “We at Vodafone have always been environmentally conscious and have been making consistent efforts to contribute towards a greener planet. This initiative is a step forward in promoting green transportation for a cleaner and greener environment in the capital."
Similar E-rick fleets were present at a number of international events, such as the 2004 Olympic Games in Athens, the Expo 2005 in Japan, the 2006 Football World Championship in Germany and also did some very successful campaigns such as the Expo 2008 in Saragossa, Spain, the Incredible India in Japan ( in Sep., 2008), to name only a few. Over the years, the concept of an eco-friendly vehicle like the E-rick has flourished around the world. Such vehicles have a presence in 43 countries on all 5 continents.
