Driven by the success of the Mobilio, Honda Cars India Ltd. (HCIL) has registered a remarkable 45 per cent jump in sales of passenger vehicles in India. The company sold 15,015 units of passenger vehicles in the last month as compared to 10,354 units it had managed in September 2013. The growth in April to September period stands at 47.9 per cent, as compared to the corresponding period, last year.
The company recently marked its entry into the rapidly growing MPV segment with the Mobilio, which was the Japanese manufacturer’s top performer last month. Honda sold 5,329 units of the Mobilio while the City scored 4,600 customers in September. Surprisingly, sales of the Amaze dropped to 3,848 units while the Brio continued its moderate performance with 1,152 units.
The demand for the Mobilio seems to have surpassed the Japanese manufacturer’s expectations, which had resulted in the company halting production of the City for a few days in August. While the production of the City has resumed at the company’s Tapukara plant, Honda seems to have cut the production of the Amaze in order to reduce the waiting period of the Mobilio.
Speaking about the company’s notable feat, Mr. Jnaneswar Sen, Sr. VP, marketing and sales, HCIL said, “We continue to perform strongly with strong demand for all our models during this festival period. Our top performer Honda City successfully resumed its production during September 2014 and in coming months we will be able to ensure better availability and timely deliveries to fulfil the huge demand.”
