4.0 ఎక్స్టీరియర్ | 3.0 కంఫర్ట్ | 4.0 పెర్ఫార్మెన్స్ |
4.0 ఫ్యూయల్ ఎకానమీ | 4.0 వాల్యూ ఫర్ మనీ |
Exterior V GOOD.
Interior (Features, Space & Comfort) v great.
Ride Quality & Handling GooD
Final Words Maruti Suzuki enjoys a current market share of 48.74% amidst many global players clobbering Indian market. This was possible because, it had first mover advantage in each of the car segments with hot selling products like Maruti 800 (not for sale in 13 cities) and other cars like Maruti Esteem & Maruti Zen which is not available currently in market. But MUL could comfortably enjoy its dominance with leading market share with products like Swift and Alto, which is MUL’s global top selling product and top selling car in India. Both Esteem and Zen were stopped by MUL not because it was a failure product but due to saturation of markets. The same might happen to Alto with the entry of new cars in A2 segment.
Now MUL is slightly facing the heat from its direct competitor Hyundai Motors after the launch of Eon in its A2 segment category. Eon which is priced 3.16 Lacs (ex-show room price) is equated just little high next to alto which is 2.89 Lacs (ex-show room price). There was slight slowdown Alto’s booking and sales ever since HMIL announce the launch of its new product Eon.
Alto had a strong presence in the market for more than a decade and its shape is slightly outdated with new small cars like Spark, Beat, Polo, Micra entering Indian market. Preference towards Alto by the younger generation is gradually declining for the past two years because of its out dated shape. That’s one of the reasons for MUL to come up with re-design of Alto with better interior and exterior looks and K series engine.
Though Eon has a stylish fluidic design and dual tone interior designs, its build quality is not convincing compared to Alto. The added feature in Eon is it has self colored bumper which is not available in Alto. Alto’s engine cc is 796 and Eon is 814 cc, which results in better engine performance and driving comfort. The power of Eon is 56 PS which again ahead of Alto’s 47 PS. HMIL claims Eon’s mileage to be 21.7 KMPL, whereas MUL claims 19.73 KMPL. Each and every component is well targeted by HMIL and Eon has been designed and positioned with better quality parameters. HMIL plans to produce 1.5 lac cars per year as the demand for the small segment car is expected to increase in the future. Alto K-series has slightly better parameters compared to Eon.
While Hyundai’s products are known for better ride quality and smooth drive, MUL is the most trusted brand in Indian car market. Maruti Suzuki ranks No.1 in terms of after sales service and has largest number of dealers and service centers around India. In case of breakdown and availability of spares on highways and rural areas, Maruti is the preferred brand among Indian drivers. Though the production of Maruti Esteem, Zen (old model) and Baleno has been stopped its spare parts are still available in all regions where other manufacturers doesn’t have proper distribution setup of their genuine spare parts.
Areas of improvement tyer size.
LOOKS ,PERFORMANCEHEIGHT