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Exterior Excelent ,sporty style, but i think its personal choice.

Interior (Features, Space & Comfort) Double tone interior is good, enough space, comfortable driving postion,gives luxury feeling.

Engine Performance, Fuel Economy and Gearbox As far engine is concerend, little bit noisy, when u look at its power an fuel efficiency, no car comes near ikon, smooth gearbox. i have driven for 2000kms n its improving by time.

Ride Quality & Handling Superb ride quality, handling is too good on highways. better than swift and vista . but ritz is as good as ikon in handling and ride quality.no doubt swift and ritz r good cars but why wait for long time if u r getting more than that.personaly think if u r goin to get a car, go to every car take test drive and then thinkabt it.from my experience,u must go with ur personal choice.

Final Words It took abt one n half months for me to decide btween ikon dzire, ritz, swift, vista. but frns who r confused btwen these cars, go for ikon without any hesitation.thnx to ford for makin a great car. Those who r confused here is my mail add asdeol24@gmail.com.

Areas of improvement Must come with music system.