Mixed Bag

Test Drove the Force 1 SUV today.

Before the review let me begin with my experience as a buyer.

1. their website does not work on the phone.

2. on a sunday no one in their dealership picks up the phone, though dealer is open for sales!

3. wrote an email with feedback to the management, Prompt response and immidiate follow up..

So seems the company is hungry for business, but needs marketing support with basis.. e.g. the name of their executive on the website is spelt with two "Mr." (reads Mr. Mr. xxxxx).

Exterior Looks sturdy and big. Could do with a smaller logo on the grill.

Interior (Features, Space & Comfort) Very spacious, seats are not so good.. dont give the feeling of plush comfort.

Engine Performance, Fuel Economy and Gearbox Torque is good, engine noise is ok for a diesel.

Ride Quality & Handling Negatives: test vehicle had done 840 Kms only but

1. the steering wheel is not centered.. meaning when you want to drive straight the steering wheel spokes dont line up

2. the steering mounted controls did not work

3. steering does not return back to normal after you turn it.. meaning after you do the turn you need to turn the wheel back to drive straight ,, big minus

4. airconditioning was not very impressive..

5. gear shift is heavy though the throw distance between gears is not a lot.

6. Reverse Sensor did not work..

Guess its a result of lot of miss handling but after 840 km of test driving how come ? could it be that badly handled.

Positives: I and my wife am used to driving a honda city but had not issues getting used to the gear shift timing and handling of this big SUV. Drove in heavy traffic with no difficulty.

Final Words Worth its price, but not sure of service and quality.

Areas of improvement Gear shift, steering wheel return, ABS/ EBD and airbags especially when you have unproven model to push in the market, these features will make a big difference.