Skoda India announces an improved ownership experience

-    Skoda India plans to strengthen its brand image in the country with a revamped sales and service experience. 

-    The four-year service care pack provides four-year roadside assistance and optional four-year maintenance package.

-    The carmaker has added digital ownership experience with MySkoda app and iService app along with an AI-enabled chat bot for customer support services.

With plans of enhancing their brand image in the country, Skoda India has announced an improved sales and service network. As a part of the India 2.0 Project, the carmaker has overhauled its dealerships and after-sales service by introducing service packages and digital platforms.

The carmaker will continue to offer its ‘4 Year Service Care’ package across its line-up. This service package offers four-year roadside assistance and optional four-year maintenance package. In order to enhance the customer experience, the MySkoda mobile app was introduced in October 2016 and was updated earlier this year. Meanwhile, for customer interaction, Skoda has now introduced an AI-enabled Chat Bot on its official website. For availing of the service facility, the iService has been introduced with a tablet-based service consultation process. The Package Pricing System Online (PPSO) system has now been combined with Auto Part, Skoda’s inventory management and analytical tool. This combination can help with transparency in part prices, job work, uniformity of charges across service network, stocking of spare parts and reduced turnaround time. 

The 4 Year Skoda Warranty provides a four year/100,000km warranty from the date of purchase. The Skoda Assist service ensures a telephonic assistance and round the clock roadside assistance throughout the year across the country. The Skoda Maintenance pack delivers four years/60,000km with benefits of itemized billing, and two-year unlimited kilometre part warranty. Through the appointment based process, Skoda also promises a same day delivery of the serviced vehicle. 

Skoda India will lead VW Group’s India business as a part of India 2.0 plans. The Czech car maker has announced an investment of a billion euros (almost Rs 8000cr) for the Indian market. This investment will be used to develop new products and development centres.