Mercedes-Benz India reports 25 per cent growth in half yearly sales

Mercedes-Benz India has reported a 25 per cent growth in its half-yearly sales. The company sold 4,717 units as compared to 3,758 units in the corresponding month last year.

The company says that the number was achievable because of the good demand for the S-Class, A-Class and the B-Class. The German automaker has launched seven products in the first half of 2014 and will continue to launch few more products in the second half. The company claims that it has the densest network presence for any luxury car maker in India with 64 outlets in 36 cities. It also inaugurated three new AMG Performance Centres in Delhi, Bangalore and Mumbai. Mercedes-Benz plans to open eight more new outlets in the remaining quarters.

“2014 is our Year of Excellence and it’s our endeavour to create new benchmark in modern luxury. Our ‘Year of Excellence’ growth strategy is paying-off as we have been able to maintain our key focus of growth and sustainability in the Indian market amidst challenging market conditions. The first six months of sales growth reaffirms Mercedes-Benz India’s strong brand premium and competitive edge in terms of offering continuous product innovations, boasting of a benchmark production facility, extending an enriching after-sales experience and strengthening its qualitative network presence. With some of the most fascinating products lined up in the remaining two quarters, including the much awaited GLA-Class, Mercedes-Benz is all set for another year of strong growth,” said Eberhard Kern, MD & CEO, Mercedes-Benz India.