JLR’s February sales on a high; China shows highest growth

Tata-owned Jaguar Land Rover, has reported strong sales performance in February. The companies collectively sold 30,487 vehicles in the month, which is up by 14 per cent in comparison to the same period in 2013. The consolidated figures of the initial two months of the year stood at 69,593 vehicles, up by 13 per cent.

The Chinese market has shown the highest growth at 44 per cent, followed by North America at 12 per cent and Asia Pacific up by 16 per cent and Europe showing a hike of one per cent. 

Andy Goss, Jaguar Land Rover Group Sales Operations Director said: "This has been another solid month for Jaguar Land Rover with continued strong demand for models across the range in our international markets. Together with January sales this has been a positive start to 2014; particularly given our comparator period in 2013 included the expected introductory sales spikes for new Range Rover and a number of limited edition models."

The break up figures of February is 5,300 Jaguar vehicles, up by 15 per cent and 25,187 units Land Rover vehicles up by 13 per cent.

JLR group has shown good performance and with more new models slated to be launched in this year as confirmed by Wolfgang Ziebart, Group Engineering Director, this figure is bound to grow. One of the notable new cars in their line-up will be the entry-level Jaguar XE which will compete with the 3 Series, C-Class and Audi A4. Land Rover will be bringing the Freelander replacement which maybe re-christened the Discovery Sport.