Factors likely to help Maruti Suzuki Ignis emerge as a popular choice

As Maruti Suzuki gears up to launch it much awaited compact crossover, Ignis, we highlight some of the key factors that might help the new model in generating desired numbers. Maruti Suzuki has updated its official Nexa page with a listing for the Ignis and when clicked, plays a teaser video. For those interested in the vehicle, they can fill the online registration form to stay updated with the upcoming product.

Design
Officially unveiled at the at the 2016 Auto Expo event which was held earlier this year, the Maruti Suzuki Ignis comes with a fair share of good looks. The bold muscular front is complemented by strong lines on the front grille which goes on to connect the LED headlamps. From the first-generation Cervo, the Ignis borrows slit-like ‘C’ pillar design cues, while the blacked out ‘A’ and ‘B’ pillar design resemble the one on Swift. Body coloured mirrors, blackened alloys and visually appealing design is sure to find takers. Competing against the KUV100 from Mahindra, the Ignis appears to be better footed than the former.

Engine
Much like the current lot of Maruti cars in the country, the Ignis will be available in petrol as well as diesel engine options. The 1.2-litre K-Series engine will power the petrol version, whereas the diesel version gets a 1.3-litre engine. Along with manual transmission, the upcoming compact crossover will be available in CVT option as well. To be sold via Nexa outlet, Maruti Suzuki’s premium showroom, the Ignis will get dual front airbags and ABS as standard during launch itself.

Interior
Speaking about the interior, the Ignis is expected to be offered in dual colour dashboard and door panels. The vehicle will get 15-inch three spoke alloy wheels, front electric power windows and DAB radio with Bluetooth. As for higher variants, you can expect rear view camera, navigation support, keyless entry and individually sliding rear seats. The vehicle will offer good amount of space for occupants and decent boot space.

Price
Maruti’s Ignis is expected to be positioned below the Swift hatchback, hence you can expect it to be priced between the Celerio and Swift. As the upcoming vehicle will be locally produced we anticipate it to be priced between Rs 4.5 - Rs 6.5 lakh (Ex-showroom, Delhi). Moreover, backed by automaker’s long standing history as the largest carmaker in the country, largest service coverage network and lowest cost of ownership factors makes it the obvious choice in comparison to its competitors.

Conclusion
The upcoming vehicle from the country’s largest automaker has everything going for it, be it a strong brand name, decent features, lucrative price and stylish design. However, though we expect it to be a popular pick, it will purely boil down to how car buyers perceive this new offering from Maruti Suzuki.