Mercedes-Benz A-Class [2013-2015] vs MINI Cooper Countryman [2012-2015]

When Mercedes-Benz launched the A-Class in India it was a revelation. In a market where hatchbacks were (and still are to a large extent) perceived as budget offerings, the A-Class came as a breath of fresh German air. It opened up the eyes of a first-time luxury car buyer to the fact that premium did not always have to equate with a large and boxy sedan or SUV.

The Countryman might be Mini’s SUV, but does it have enough meat to lure the wealthy tigers of India. AUTO BILD INDIA takes it for a drive for answers.

Mercedes-Benz India’s sales exploded in 2013 and the surge has a lot to do with the German brand making its vehicles more appealing to younger buyers. By introducing cars like the A-Class and the B-Class, Mercedes managed to bury its conservative image and create a new breed of entry-level premium vehicles for value-sensitive young customers. A year later, both these vehicles continue to perform well in their respective segments. The A-Class, in particular, was a real game changer for Mercedes-Benz India when it first arrived. While its ability to please most of the younger lot is a big plus for the brand, the A-Class (the diesel variants especially) indeed pleads for a better-equipped interior. With the new limited run A-Class Edition 1, Mercedes hopes to amplify its premium hatchback’s appeal in the value-conscious entry- level premium segment.