Tata Safari vs Ford Endeavour [2009-2014]

We spent a week with the Tata Safari in the updated guise and here are our findings

Automobile manufacturers in India have been quite intrigued by the way people have started changing their view about the SUV segment in India. The SUV segment has suddenly grown and the people in the country are not only taking their beloved cars to their respective offices but they also enjoy taking the car with their family to the beach or an off-road excursion into the forests. Ford, which has been known for its R&D capabilities, have found out the large untapped potential of this segment in India and already have the 3.0 L 4x4 Automatic (AT) and the 2.5 L 4x2 Manual Transmission (MT) version of the SUV in the Indian car market. With this lifestyle where too many people don’t need the SUV for real off-road use, Ford India have completed this equation and unveiled the 3.0 L engine in the Rear wheel drive (4x2) on the 14th of September 2010. Naturally, the Endeavour caters to a niche crowd and as Ford said that majority of them are entrepreneurs, actors or politicians. Ford said that the 4x4 version of the car is not only an urban car but a great off-roader and the 4x2 on the other hand would be a great urban car for all those who wanted a powerful engine and that extra oomph! factor while driving within city limits. We got a chance to drive this beast and we tell you exactly how the car is.

With plenty of body colour options, even a dual-tone as a first in this segment and with many new features, Tata Motors wants to ensure that the new Safari appeals to a wider audience. With its macho appearance, it still can be a symbol of authority while offering a premium and spacious cabin. Moreover, prospective buyers are being offered new technology, and added connectivity, while still being cocooned in safety. The pricing isn’t available yet, but if Tata Motors doesn’t ask for an unreasonable premium, it will be easy for a buyer to confirm his decision for it is quite appealing with the new changes.