Volvo’s first vehicle to be sold online - the XC90 First Edition was sold out in just 47 hours after going on sale in a few international markets. About 1927 personalised models of the Volvo XC90 First Edition were created to celebrate the launch of the SUV.
It is said that majority of the cars were sold within an hour which works to about seven cars being sold every minute at peak time. “The huge interest in the XC90 escalated to astronomical levels after the world premiere last week,” said Volvo’s sales and marketing chief Alain Visser.
“We are creating an online ecosystem that simplifies the process of shopping for, buying and owning a Volvo,” he added.
The Volvo XC90 First Edition gets a Onyx Black paint-shade and a special badge on the tailgate. More personalized touch is added with the numbered tread plates, with an eight-spoke, 21-inch wheels. Inside the cabin, the SUV gets Nappa leather seats in amber, a charcoal leather dashboard and walnut inlays.
Volvo hasn’t tasted much success in India, despite having very good products. While it is certain that we will get the new XC90, how successful it will be is still a doubt. We expect it to be priced a little higher than the outgoing model and it will take on the BMW X5, Mercedes M-Class and the Audi Q7.