Ahead of its official launch in China at Beijing Auto Show, Volvo has received over 20,000 unit bookings. The XC40 is the first model on Volvo Cars’ new compact modular vehicle architecture (CMA), which will underpin all upcoming cars in the 40 series, including fully electrified vehicles. Co-developed within Geely, CMA provides the company with the necessary economies of scale for this segment.
Speaking about the new vehicle, Björn Annwall, Senior Vice President of Strategy, Brand and Retail at Volvo Cars said, “With the XC40, we enter the fastest-growing segment in the industry. The XC40 completes our global SUV line-up, bringing the award-winning safety, connectivity and infotainment technologies known from our larger cars to the small SUV segment. These latest figures show that our customers clearly like what they see.”
The company claims that the XC40 is the first Volvo to come with car-sharing features which is enabled via Volvo’s digital key technology and its Volvo On Call connected services platform. The company has also launches its global marketing campaign around the XC40. The campaign features a new version of the famous ‘My Favourite Things’ song from the classic musical and film The Sound of Music.
