Volvo is celebrating a rather unique sales milestone of its performance arm, Polestar. The brand, in fact, has sold 1 lakh Polestar models since the latter’s introduction. This milestone was achieved because sales hit an all-time high in the first five months of 2017 with more than 12,000 cars sold.
High demand for the Drive-E powertrain is a key factor to the rise in growth for Polestar, with the all-new XC60 set to be included in the range from July. Currently, the most popular Volvo model for Polestar optimisation is the XC60, followed by the XC90 and V60, with China, Sweden and the United States, as the top three markets in terms of sales volumes.
Unlike Polestar’s previous creations which focussed heavily on speed and grip, the latest gen Polestar tunes focus on five key areas of the powertrain in standard Volvo cars, including engine performance, throttle response, gearshift speed, gear hold functionality and off-throttle response. The changes are made to enhance on-road performance, based on comprehensive testing by Cyan Racing, the motorsport partner of Polestar.
Currently, Volvo sells the S60 Polestar in India, which is a limited-run high-performance 4-door sedan. Priced at Rs 52.50 lakh (ex-showroom), the S60 Polestar takes on the likes of the Mercedes-Benz C43 AMG and Audi S5 in the country.