Please Tell Us Your City

Knowing your city will help us provide relevant content to you.

Sorry! No matching results found. Try again.Error Identifying Your Location.

Log in to CarWale

Please enter your password
Forgot password?
Please enter your registered email

Sign up to CarWale

Please enter your name
+91
Please enter your mobile number
Please enter your password
Please enter your password
Ad

Volkswagen to adopt a sportier image for its India makeover

March 28, 2018, 03:54 PM IST by CarWale Team
Volkswagen to adopt a sportier image for its India makeover

Volkswagen India, as part of its ‘India 2.0’ plan wants to adopt a sportier image for its cars as it tries to connect with car buyers on an emotional level. Speaking to CarWale, Steffen Knapp, director Volkswagen India, said, this emotional connect will come about through exterior and interior design, quality of materials used and more importantly driving experience, both in terms of ride and handling.

Volkswagen started moving in this direction with the Polo GT TSI. Then came the Polo GTI, and race versions of their cars like the Polo Cup, the Vento Cup and the Ameo Cup. And now, with the recently launched Vento Sport and the upcoming Ameo GT TSI, VW wants to make ‘sporty’ even more mainstream.

However, while the look, feel and driving experience of the car will be oriented towards sporty, they will share their underpinnings with models from their sister brand, Skoda. They will be based on an India-specific MQB A0-IN platform which will help keep costs down and help VW achieve profitability.  

Towards the end of last year, Volkswagen had made an announcement that Skoda will lead the charge in its Índia 2.0’ operations. The Czech automaker, during its annual press conference, said that it will make an official announcement for the same in the second half of this year.

Tags:Volkswagen,Polo,Volkswagen Polo,GTi,Volkswagen GTi
Show CommentsHide Comments
Ad

Volkswagen Polo Price in Popular Cities

CityOn-Road Prices
Mumbai₹ 6.69 Lakhs onwards
New Delhi₹ 6.23 Lakhs onwards
Kolkata₹ 6.25 Lakhs onwards
Hyderabad₹ 6.63 Lakhs onwards
Bangalore₹ 6.75 Lakhs onwards
Chennai₹ 6.61 Lakhs onwards
  • Upcoming Cars

Maruti Suzuki New ErtigaMaruti Suzuki New Ertiga

21 November 2018

7.80L - ₹ 12.40L
Mahindra Alturas G4Mahindra Alturas G4

24 November 2018

35L - ₹ 40L
Tata HarrierTata Harrier

January 2019

16L - ₹ 22L
Tata 45XTata 45X

March 2019

8L - ₹ 10L
Kia SPKia SP

July 2019

14L - ₹ 20L
All Upcoming Cars
Ask the experts1800 2090 230Mon-Fri (9 AM - 8 PM)
Sat (9 AM - 5:30 PM)
Sun (9 AM - 7 PM)
Toll free

Select your city to avail offers

Currently available only in