Volkswagen India has organised ‘Volksfest 2014’ for its existing and prospective customers. This event begins, today, October 8 and will end on October 31. The participants will get assured goodies and the chance to test drive Volkswagen cars of their choice at Volkswagen dealerships across the country.
The goodies aren’t just related to gifts, customers can avail free insurance on the purchase of the new Polo. On exchange of their pre-owned cars for the Vento and the Jetta, might net customers benefits of upto Rs one lakh. This offer can be availed through Das WeltAuto, Volkswagen brand’s pre-owned car division.
Mr. Michael Mayer, Brand Director, Volkswagen Passenger Cars, Volkswagen Group Sales India Private Limited, said, “With the Volksfest, we aim to offer something extra to our customers and hope to bring some added joy to their lives during this festive season. I wish all our customers the continued joy of motoring and look forward to welcoming many more into the Volkswagen family during Volksfest 2014.”
Also, customers can avail best deals on car finance and other valuable offers on new car purchase. Attractive offers in after-sales services which include road side assistance, benefits on selected Volkswagen genuine accessories and merchandise, body and paint services.
This is a good marketing strategy adopted by Volkswagen to attract prospective and existing customers towards the brand during the festive season in India.