Volkswagen plans to start building electric car in America from 2021 as a part of its new global roadmap. The automotive industry is witnessing a shift in focus and it now points towards electric cars. So, here is a rundown on Volkswagen’s electric plans till 2025 and beyond.
Volkswagen has already started working on a new platform MEB built to be the base for the future electric cars. It will invest in a pilot facility to develop battery system and produce battery cells. Autonomous, connected cars are on the cards in a bid to be a leader in the digital ecosystem of the automotive sector.
The first wave of cars based on the MEB platform will arrive in 2020 with two MEB-based electric cars. The second wave is expected to kick off before 2025 with more models developed on the MEB platform including hatchbacks, crossovers and SUVs.
Reeling under the aftershocks of the Dieselgate, VW’s strategy is based on consolidation and ensuring maximum returns on the investments they have made so far. It will emphasise on cost leadership in electric mobility. The cars will be positioned aggressive to lure the aspiring middle class and might not be priced at a premium as they are now. Approachability and affordability will be the key mantras for Volkswagen to achieve their goal of being the first manufacturer with a million vehicles.