- Volkswagen celebrates 90 years of Mickey Mouse magic with the ‘Happy Days Are Here Again’ campaign
- Volksfest 2018 held from 15 September till the end of October 2018
- An exciting range of benefits offered across all its 121 dealerships in 104 cities in India
Volkswagen kicked off its annual festival bonanza, the Volksfest 2018 on 15 September which will go on till the end of October. During this ongoing festival, the customers have an opportunity to avail an exciting range of benefits across all its 121 dealerships in 104 cities in India. In an effort to make it all the more interesting, the company is also celebrating 90 years of Mickey Mouse’s magic through the ‘Happy Days Are Here Again’ campaign. This year marks 90 years since Mickey Mouse made his first appearance in ‘Steamboat Willie’, which was first released on 18 November 1928.
During the campaign period, Volkswagen dealerships will host activities that include - Mickey photo-op corner, colouring activity for kids, and assured co-branded giveaways on test drives, bookings and after-sales services. Additionally, the Volksfest 2018 also allows existing and prospective customers to avail attractive finance, insurance and exchange bonus along with assured gifts on test drives, bookings and after-sales services.
Speaking on the occasion, Steffen Knapp, Director, Volkswagen Passenger Cars said, “With the diverse cultures prevailing in India, every day is a celebration, taking it a notch higher each time. This year has been an extra special as we associate with Disney India to celebrate Mickey Mouse, a timeless character who represents fun and adventure. With the Volksfest’s ‘Happy Days Are Here Again’ campaign, Volkswagen would like to give its existing and prospective customers another reason to rejoice and be part of this family.”
Speaking on the occasion of the Mickey Mouse’s 90th anniversary, Devika Prabhu, Executive Director - Content and Communications, Media Networks - Disney India said, “For 90 years, Mickey Mouse has brought laughter, optimism and hope to fans around the world. This year, globally we are celebrating the magic of our beloved icon. We are thrilled that the collaboration with Volkswagen will give kids and families an opportunity to experience the spirit of their favourite Disney character in a fun manner.”