Please Tell Us Your City

Knowing your city will help us provide relevant content to you.

Sorry! No matching results found. Try again.Error Identifying Your Location.

Log in to CarWale

Please enter your password
Forgot password?
Please enter your registered email

Sign up to CarWale

Please enter your name
+91
Please enter your mobile number
Please enter your password
Please enter your password
Ad

Toyota to launch its international safety campaign in India

August 29, 2016, 06:37 PM IST by Sagar Bhanushali
Toyota to launch its international safety campaign in India

Japanese auto giant Toyota is on a mission to raise greater awareness towards road safety. The brand, in fact, has announced that it will launch its international safety campaign in India. With a tagline of 'Be Safety Leaders', the campaign will be launched in November in order to advocate the importance of wearing a seatbelt.

This time around Toyota is putting more emphasis on countering the public's prevailing mindset on the usage of seatbelts. Now as we know, there are still many motorists who fail to belt up when driving. Through this campaign, Toyota is hoping to reinforce that seatbelts complement airbags and increase their effectiveness by 15 times. What's more, seatbelts reduce the risk of fatal injuries by up to 50 per cent for front seat passengers and 75 per cent for rear seat passengers.

Toyota kicked off this campaign in 2014, at a time when there were high traffic accident fatality rates and low safety awareness that were becoming prominent issues in a South-east Asian region that was undergoing rapid motorisation. In the first year Toyota aimed for greater seatbelt usage and with this 2016 initiative, the brand is gunning for more awareness towards this crucial safety feature.

Commenting on the campaign during its launch, Hiroyuki Fukui, President of Toyota Asia Pacific said, "Traffic safety is Toyota's top priority. We believe in contributing to achieving a society with zero traffic accident fatalities. Through our regional safety campaign we urge drivers and passengers to belt up to keep themselves and their families safe."

Tags:Toyota,Camry,Toyota Camry
Show CommentsHide Comments
Ad

Toyota Camry Price in Popular Cities

CityOn-Road Prices
Kolkata₹ 40.09 Lakhs onwards
New Delhi₹ 42.93 Lakhs onwards
Mumbai₹ 44.42 Lakhs onwards
Chennai₹ 45.47 Lakhs onwards
Hyderabad₹ 45.12 Lakhs onwards
Bangalore₹ 47.74 Lakhs onwards
  • Upcoming Cars

Mercedes-Benz G63 AMG NewMercedes-Benz G63 AMG New

5 October 2018

3Cr - ₹ 3.50Cr
Hyundai SantroHyundai Santro

23 October 2018

4L - ₹ 5L
Kia SPKia SP

July 2019

14L - ₹ 20L
Tata HarrierTata Harrier

December 2018

10L - ₹ 16L
Mahindra XUV700Mahindra XUV700

October 2018

35L - ₹ 40L
All Upcoming Cars
Ask the experts1800 2090 230Mon-Fri (9 AM - 8 PM)
Sat (9 AM - 5:30 PM)
Sun (9 AM - 7 PM)
Toll free

Select your city to avail offers

Currently available only in