Toyota sales down 15 per cent in November

Toyota Kirloskar Motor (TKM) has registered a 15 per cent dip in their domestic sales last month, compared to November 2014. The Japanese carmaker managed 10,278 units in November against 12,175 units last year.

Toyota’s exports also declined substantially, as only 1,110 units of the Etios were exported compared to 1,110 units last year. However, the cumulative numbers of Toyota for this year look positive. The company sold 1,29,373 units from January to November with a hike of 7 per cent.

The drop in the sales figures can be attributed to the lull in the market post the festive season. However, the phase out of the current Innova, for the next generation model arriving next year looks like the main reason for the deficit. 

Commenting on the sales, Mr. N Raja, Director and Senior Vice - President, Sales and Marketing said, “As we move towards the end of the year, we witnessed a growth of 7 per cent in our sales from January to November 2015 when compared to the same period last year. The Etios series has also clocked a cumulative growth of 9 per cent from January to November 2015 when compared to the same period last year. We would like to extend our gratitude to our loyal customers for their overwhelming response towards the new Liva introduced during the festive season; likewise the sale of Camry continues to grow with over 1,000 units of the model already sold this year. The success of each of these products has attributed to our cumulative growth this month.”