Toyota has been ranked the number one among the 12 mass market brands evaluated by J.D. Power survey for the sales satisfaction index (SSI). The survey has been conducted for new car buyers across the country. Nissan came second with Honda, Hyundai and Mahindra tied up for the third place.
Internet has had a big influence on the car buying process more than one third of the new car buyers turning to automotive websites to research. “More car buyers are operating in high-information- gathering mode, during which they refer to multiple websites to help them make an informed decision,” said Kaustav Roy, director at J.D. Power.
The mass market average for SSI averaged at 809 points with Tata scoring 813 and the largest market-share holder Maruti Suzuki scored 804. Sales initiation, deal and paperwork, facility, delivery process, sales persons and delivery timing contributed almost equally towards ensuring customer satisfaction.
