The hike in price amounts to up to one per cent of the sticker price for the Innova Crysta and two per cent for the Fortuner. With the increase in input costs, Toyota has decided to relegate the additional cost to the customers. With this, the Innova Crysta has become pricier by around Rs 20,000 across the range. Fortuner customers on the other hand will have to shell out an additional Rs 35,000 for all variants. The new prices have been effective from May 1.
Speaking during the launch of the Innova Touring Sport, N. Raja, director and senior VP, sales and marketing, Toyota Kirloskar Motor said, “We are facing a challenge in terms of commodity prices, particularly metals, and therefore in order to offset the impact, we have passed it on to the customers.”
The Innova Crysta is the highest selling model in Toyota’s line-up. Even though it is significantly more expensive than its predecessor, there hasn’t been any drop in demand for the MPV. The same can be said for the new Fortuner. It is one of the highest selling SUVs in the country, and it recently recorded its highest ever monthly sales number. Even with this price hike, we do not expect to see any drop in sales numbers of either of these utility vehicles.