Toyota Motor Corporation, in a press release, states its hybrid vehicles have amassed global sales figure of 6.072 million units as of December 31, 2013.
The Japanese car maker’s staunch belief in environment-friendly vehicles has had a positive impact on their global sales and has encouraged the mass-market adoption of hybrid vehicles. Currently, Toyota offers 24 hybrid cars and one plug-in hybrid model in approximately 80 countries worldwide. In the coming two years they will launch 15 new hybrid vehicles globally.Toyota will expand its product offerings further by adding more markets.
Toyota claims the usage of their hybrid vehicles have resulted in the reduction of Co2 emissions by 41 million tonnes and saved 15 million kilolitres of petrol approximately. These comparisons have been based on the number of vehicles sold in comparison to the petrol-powered vehicles of similar size.
Toyota began manufacturing hybrid vehicles from March 1997 and almost two decades later they have increased the product portfolio and market share too. In the future, the company plans to work on increasing performance, cut down costs, and make its product line-up bigger—including non-hybrid environment friendly vehicles.
Toyota in India, launched the Prius hybrid too, however, the relatively high cost kept it out of the reach of many. In the future hopefully they will introduce affordable environment friendly cars for India and the developing markets.