Tata’s big ticket launch, the Zest sedan, has stacked up more than 10,000 bookings. The car was launched on August 12, however bookings opened up on July 19 about a month ago. The numbers are impressive for a compact sedan and it seems like the AMT is in high demand.
The Zest has a waiting period of about four to six weeks for the regular models, but the AMT cannot be bought without waiting for about three to four months (depending on dealerships). The Zest features two first in segment features – a turbocharged petrol engine and an Automated Manual Transmission (AMT).
Ranjit Yadav, president of the passenger vehicle business unit at Tata Motors tweeted saying the car has received 10,000 plus orders for the next two months. We had also learnt recently about the growing waiting periods for the Zest, specifically for the AMT-equipped model. Currently, waiting periods range from four to six weeks for all models except the AMT-equipped one which will keep buyers waiting for three to four months.
The competition is really tough in the compact sedan segment and with well established products like the Maruti Dzire, Honda Amaze, Hyundai Xcent it is commendable that the Zest did manage to garner that many bookings. The Zest will also benefit from the festive season due in a few months, but there are customers who still have apprehensions about the Tata brand. The Zest and the upcoming Bolt could bring a turnaround for Tata and we are waiting for the Bolt to launch. Until then watch this space.