After running the contest for past couple of weeks, Tata Motors has shortlisted three names, one of which would be used to rename the Zica hatchback. The outbreak of the Zika virus in Latin America has made Tata give up the similar sounding name as a corporate social responsibility.
The Indian carmaker ran a contest named Fantastico Hunt to get suggestions from the buyers. From thousands of replies that they got, Tata has shortlisted three names for the B-Segement hatchback – Tata Adore, Tata Civet and Tata Tiago.
The Zica sedan is due for a launch to be positioned between the Nano and the Bolt, to replace the Indica. The hatchback will be available with new three-cylinder petrol and diesel engine, along with more ergonomic cabin and better features.
The Zica was on display at the Auto Expo 2016 with its compact sedan version, the Kite 5. The new name for the hatchback has cost Tata alot, both in terms of money and time. Tata has spent a lot on marketing the ‘Zica’ badge, which will now be changed with additional spend on the new name. Also, the car has been ready for launch since mid-January and will now finally hit the showrooms in March.