In what can be only described as an aggressive launch strategy, Tata Motors has unveiled not one but two all-new cars; the dynamically designed Bolt hatchback and the equally striking looking Zest compact sedan.
Talking about the hatchback, the Zest gets a new design language. It is a result of the collaborative design inputs from the three Tata Motors design studios in Pune, Coventry (UK) and Turin ( Italy). The car reportedly comes with several segment-first features such as projector headlamps, LED tail lamps and all-new HARMAN infotainment system.
Designed and developed on an enhanced X1 platform, the Zest is an important model for Tata as it marks a strategic shift for Tata towards a global portfolio of cars designed to offer high performance and connectivity. The company has confirmed that both the Zest and the Bolt will be launched this year in India and subsequently in other countries.