Argentinian football legend Lionel Messi has been signed on by Tata Motors as their global brand ambassador. The star player will soon be promoting and endorsing the company's passenger vehicles.
This is the first time ever that Tata’s passenger vehicle business will be undertaking an overall brand association campaign with a brand ambassador. The campaign is based on consumer insight and rides on a strong consumer motivation of ‘Seeking Excellence’ and ‘Self Belief’ which is epitomised by the confluence of two global brands- Tata Motors and Lionel Messi.
Commenting on the association, Lionel Messi said, “Namaste India. I am very excited about my first association with an Indian brand and am extremely thrilled to be a part of the Tata Motors family. I have always been fascinated by India and have heard such great things about this diverse country. I was once in India with Argentina National Team and I hope to visit it again. Tata Motors is a true representation of India and a well-established brand, globally. It is important to believe in yourself and keep pushing to achieve success and that is what the first campaign stands for. I hope together we are able to inspire many more.”