Tata Motors have sold 3,000 units of the new GenX Nano in one month. This is a substantial increase over the sales figures of its predecessor and 70 per cent of these are the top-spec versions with AMT transmission.
Last year, the sales of the Nano were averaging to 1,400 per month and the new GenX Nano has taken the game a scale up. Out of the 3,000 Nanos, the manufacturer has already delivered 1,000 cars to its buyers and is in the process of delivering the other 2,000 units to prospective buyers.
It seems the changes in the GenX Nano have helped the brand. The car certainly looks better than the previous version, comes with additional features and mostly importantly offers AMT transmission that increases the utility quotient. The company is marketing the vehicle as a smart city car and has tried to stay away from the cheapest car tag.
Mayank Pareek, president of Tata Motors’ passenger vehicle business unit, said, "Based on our total bookings, 70 per cent of the GenX Nanos booked are the AMT versions. AMT as a technology gives the convenience of clutch-free driving, automated gear shifting, and the freedom to choose a drive mode, with good fuel economy at an affordable price."
Hopefully, with the continuous demand for the new GenX Nano, Tata Motors should be able to revive the Nano brand that had kind of slowed down in sales. Nevertheless, the company should now also prepare itself to get the vehicles delivered to customers in time as the manual variants of the Nano already have a waiting period of two weeks and the AMT variants - six weeks. We hope with the success of this product Tata Motors will be able to improve their sales figures further. They already have a plan of network expansion by adding 200 dealerships this year over and above the existing 450 facilities.
Source: Business-Standard
