Tata Motors rides into Algeria with a host of passenger cars

Tata Motors latest conquest abroad seems to have come from the African market. In particular, Algeria is the next stop for its passenger cars. The range includes the Tata Indica and Tata Vista from the hatchback range, and the Tata Indigo and Tata Manza from the sedans. The company has appointed SPA Elsecom for distribution and marketing of the Tata passenger vehicles in Algeria. The new range is now available in dealerships for sale.

Tata Motors in association with SPA Elsecom has set up dealerships at Algiers and Oran, with further plans to establish 10 additional sales and service centers, to cover important regions, by the end of this year. 

If we were to observe Tata Motors’ international market strategy, one might find that the company has expanded into similar markets like South Africa, Thailand and Argentina, mainly through acquisitions and joint ventures. The UK, South Korea and Indonesia also figure in this list. In terms of exports, Tata Motors has chosen to target specific markets based on consumer behaviour, distribution networks, supply chain, etc. and has concluded that South Africa is one of the best markets.

Speaking on the introduction of these passenger cars in Algeria, Mr. Johnny Oommen, Head- International Business, Passenger Vehicle Business Unit, Tata Motors, said, “We are delighted to enter Algeria, which promises to be an important market for us. Our entry into Algeria is aligned to the Company’s Horizonext strategy, with an objective to provide the best customer experience – from the best vehicle experience to superlative purchase experience and after-market service support. We are confident that our global expertise, coupled with the strong presence of our distributor partners and customer-centric focus, will help us establish our products in this exciting market and will help us reach a wide customer-base.”